What does ChatGPT visibility tracking show you?
It shows whether ChatGPT names your business when people ask about what you sell. It also shows how you are described and who else gets named. For many buyers, ChatGPT is now one of the first places they ask for a shortlist.
Checking the app by hand gives you one answer, once. Tracking gives you many answers over weeks, so you can see what is steady and what is noise. It is part of the wider AI visibility tracking in Axiom GEO, with ChatGPT as one of the engines.
How does ChatGPT tracking work?
It runs your questions through OpenAI's search-enabled model and stores each answer with its sources.
- Add your prompts. Write the questions buyers ask, such as "which accountants in Glasgow help with R&D tax claims".
- Turn on ChatGPT. Select it as an engine for the brand. It is available on the Professional plan and above.
- Pick a schedule. Prompts run at the times you set, so each week adds to the record.
- Read the answers. Each answer is checked for your brand, its position, the tone, competitors named, whether you were recommended and the pages cited.
- Review the trend. Charts show how your share of voice and prominence move, per prompt and overall.
Because the model searches the web before it answers, the cited pages come back with every result. That is the part most people find most useful.
What do you see for each answer?
You see the full answer text, with your brand and competitors picked out. Next to it you see the scores and the list of cited pages.
| What we record | Why it helps |
|---|---|
| Brand mentioned | Shows if you are in the answer at all |
| First position | Being named first carries more weight than being named last |
| Sentiment | Shows how ChatGPT describes you |
| Competitors named | Shows who you are up against in each answer |
| Recommended or not | Separates a passing mention from a real recommendation |
| Cited pages | Shows which sources shaped the answer |
The cited pages feed into AI citation tracking. There you can see which domains ChatGPT uses most in your topic, and which of your own URLs it picks up.
How does ChatGPT choose which brands to mention?
With search turned on, ChatGPT finds pages on the web and writes its answer from them. So the pages it cites are a strong clue to why a brand was or wasn't named. If the review sites, directories and lists in your field leave you out, ChatGPT often will too.
No one outside OpenAI can see every step, and we don't claim to. What you can see is the evidence in the answers. Our guide on how AI engines choose sources explains the idea of grounding in plain terms.
Will the results match the ChatGPT app?
They will be close, though not always the same. The app can draw on a person's chat history, their location and a different model version. We collect through OpenAI's API so every run is asked the same way. That makes change over time much easier to trust.
Answers also vary from run to run, even through the API. A single answer is a snapshot. A schedule of answers is a pattern, and patterns are what you can act on.
Why does ChatGPT visibility matter?
It matters because ChatGPT is where many people now start a buying question. If a rival is named and you are not, that buyer may never reach your site. It also matters because ChatGPT is fairly open about its sources. That gives you a clear list of pages worth being on.
If you connect Google Analytics 4, AI traffic analytics shows visits from chatgpt.com. That lets you set mentions against the visits they bring.
What can you do with what you find?
A good first step is to read the answers where a competitor is named and you are not. Look at the pages ChatGPT cited in those answers. Often they are lists, directories or review pages that don't include you yet.
From there, the work is fairly practical. It might mean getting listed on a page ChatGPT trusts, or improving one of your own pages so it answers the question clearly. It might also mean fixing a detail that is out of date. Then keep the prompts running and watch whether the answers change.
Who uses ChatGPT tracking?
Marketing teams use it to see how their brand comes across in ChatGPT, and to report it next to search. Agencies use it across clients, each in its own workspace. SEO consultants use it to add ChatGPT to the audits they already run. A good place to start is our guide on how to rank in ChatGPT.
Each ChatGPT query costs 40 credits, and every credit spent is logged.
Where it fits
ChatGPT tracking is one engine within AI visibility tracking. Competitor share of voice shows who ChatGPT recommends instead of you. AI answer accuracy checks flag when ChatGPT gets your details wrong. Page optimisation for AI search helps you improve the pages it could cite.