What problem do SEO consultants face with AI search?
Your clients have started asking. They want to know if they show up in ChatGPT, why a competitor gets named in an AI Overview, and whether SEO still matters. You need good answers, and you need to be able to show your working.
The tool side is a headache for a one-person practice. A rank tracker, a backlink tool, an AI tracker, a reporting tool and a task list add up quickly, in cost and in time spent copying numbers between them. Every hour spent on admin is an hour not billed.
Then there is pricing. AI tracking costs money to run, and it varies by engine. If you cannot see what each client costs, it is hard to set a fair retainer.
What do you get from Axiom GEO?
One login for the whole job, from first pitch to monthly report.
- AI visibility. AI visibility tracking runs each client's buyer questions across ChatGPT, Perplexity, Gemini and Claude, with share of voice weighted by position.
- Accuracy. Answer accuracy checks every answer against an approved fact sheet and groups wrong details into issues with a suggested fix.
- Classic SEO. Rank tracking and link building sit alongside reviews, citations and Search Console data.
- Delivery. Work keeps tasks, evidence and client sign-off together, and the daily digest keeps you on top of it.
- Reporting. Client reports go out white labelled, with your own recommendations and the numbers re-checked.
Each client sits in its own workspace, and clients can have a login that shows only their own data.
How can the free entity audit help with new business?
The free entity audit runs on a prospect's key pages and returns scored findings with the fix for each. It gives you something concrete to walk through in a first meeting. It shows you know the technical side, without making promises about AI mentions that no one can keep.
Does GEO actually work, or is it hype?
Clients will ask you this, and it deserves a straight answer. Much of GEO is good SEO and good marketing with a new target. Clear pages, accurate listings, real reviews and being named on the sites people trust all help. What is new is being able to see what AI engines say, which sources they lean on and where they get the facts wrong.
No one can guarantee a mention, and answers vary from run to run. What you can offer is a measured baseline, a list of sensible fixes and a record of what moved afterwards. Work records a baseline for linked tasks and checks later whether things changed, which gives you that record.
What does a typical month look like?
For a consultant with a few retained clients, a month tends to run like this.
- Review each client's runs. Check visibility, share of voice and any competitor moves.
- Work the accuracy issues. Trace wrong details to their source and plan the fixes.
- Check classic search. Look at rankings, new backlinks and the link gap.
- Set the month's tasks. Send the main fixes and content gaps to Work, with the evidence attached.
- Deliver. Make the fixes, write the content and get client sign-off.
- Report. Build each client's monthly report, add your recommendations and send it.
Which plan fits a consultant?
The choice mostly comes down to how many clients need AI search work.
| Plan | Price per month | Clients | What it suits |
|---|---|---|---|
| Starter | £500 | 1 | Testing GEO with one client, tracked on Gemini |
| Professional | £799 | Up to 3 | A small practice, with four engines and answer accuracy |
| Premium | £1,499 | Up to 10 | A fuller book, plus QA Finder and content rewrites |
Credits are 1p each and every action has a published price. A Perplexity query costs 20 credits, ChatGPT 40 and a daily rank check 2 per keyword. Every credit spent is logged, so you can work out what each client's tracking costs and price your retainers to match. If you are working out how to present the service, our guide on selling GEO to clients is a good next read.