Search changed.
We built the tool to see it.
Axiom GEO is built in the UK by Axiom Flux, the company behind AxiomAI. It exists because buyers now ask AI engines before they search, and most brands have no way to see what those engines say about them, where it comes from, or whether it is true.
One answer replaced ten links.
ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews give one written answer with a few names in it. If your brand is not one of them, the buyer may never see you. Classic SEO tools measure rankings, not answers, so this part of search was hard to see. Axiom GEO makes it visible, checkable and something you can act on.
Evidence first, and honest about limits.
AI answers change from one run to the next, so we measure the same questions over time and read the trend, not a single answer. We show the pages behind each answer, check claims against facts you approve, and never promise a mention. When a change works, the platform shows it. When it does not, it shows that too.
The people doing the work.
Axiom GEO is built for agencies and in-house teams who run search every week. Client workspaces are kept apart, staff and client logins are separate, reports can carry the client's logo, and every credit spent is logged against the action that used it.
30 years in search, from HotBot to AI answers.
Axiom GEO was founded by Ian Duncan, who has worked in marketing for 30 years as Head of Search, Director of Strategy, Marketing Director and CMO. He writes and reviews the guides on this site. Axiom Flux Ltd is registered in Scotland, company number SC826619.
See where you stand in AI answers.
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