AI visibility index, September 2026
Accounting software for UK small businesses: who AI recommends
We asked 6 buyer questions in ChatGPT, Perplexity and Gemini, 18 answers in all. None of the questions named a brand. This is how often each brand came up.
| # | Brand | Share of answers | Change | Avg position | Named first | ChatGPT | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|
| 1 | Xero | 100% | - | 2.7 | 11 | 6/6 | 6/6 | 6/6 |
| 2 | FreeAgent | 88.9% | - | 2.2 | 5 | 6/6 | 4/6 | 6/6 |
| 3 | QuickBooks Online | 83.3% | - | 4.3 | 0 | 4/6 | 5/6 | 6/6 |
| 4 | NatWest | 72.2% | - | 3 | 0 | 5/6 | 2/6 | 6/6 |
| 5 | Sage | 66.7% | - | 6.6 | 0 | 5/6 | 4/6 | 3/6 |
| 6 | Mettle | 61.1% | - | 5.3 | 0 | 5/6 | 0/6 | 6/6 |
| 7 | Zoho Books | 61.1% | - | 6.5 | 1 | 5/6 | 5/6 | 1/6 |
| 8 | RBS | 44.4% | - | 4.2 | 0 | 5/6 | 2/6 | 1/6 |
| 9 | Royal Bank of Scotland | 33.3% | - | 3.8 | 0 | 0/6 | 0/6 | 6/6 |
| 10 | Ulster Bank | 33.3% | - | 5.2 | 0 | 2/6 | 0/6 | 4/6 |
| 11 | QuickBooks Sole Trader | 16.7% | - | 2.3 | 1 | 1/6 | 2/6 | 0/6 |
| 12 | Pandle | 16.7% | - | 8 | 0 | 2/6 | 1/6 | 0/6 |
| 13 | QuickBooks Self-Employed | 11.1% | - | 6 | 0 | 1/6 | 1/6 | 0/6 |
| 14 | FreshBooks | 11.1% | - | 8 | 0 | 0/6 | 0/6 | 2/6 |
| 15 | AccountsOS | 5.6% | - | 6 | 0 | 1/6 | 0/6 | 0/6 |
| 16 | VitalTax | 5.6% | - | 9 | 0 | 0/6 | 0/6 | 1/6 |
| 17 | Untied | 5.6% | - | 9 | 0 | 0/6 | 0/6 | 1/6 |
| 18 | ANNA Money | 5.6% | - | 10 | 0 | 0/6 | 0/6 | 1/6 |
| 19 | Crunch | 5.6% | - | 10 | 0 | 1/6 | 0/6 | 0/6 |
| 20 | Easy MTD | 5.6% | - | 11 | 0 | 0/6 | 0/6 | 1/6 |
| 21 | IRIS | 5.6% | - | 11 | 0 | 1/6 | 0/6 | 0/6 |
| 22 | 123 Sheets | 5.6% | - | 12 | 0 | 0/6 | 0/6 | 1/6 |
| 23 | TaxCalc | 5.6% | - | 12 | 0 | 1/6 | 0/6 | 0/6 |
| 24 | VT Final Accounts | 5.6% | - | 13 | 0 | 1/6 | 0/6 | 0/6 |
| 25 | CCH | 5.6% | - | 14 | 0 | 1/6 | 0/6 | 0/6 |
Share is the percentage of the 18 answers that named the brand. Engine columns show how many of that engine's answers named it. Small moves between months are often noise.
Sites the answers cite most
How many answers cited each website as a source.
- techradar.com9
- sleek.com6
- startups.co.uk6
- quickbooks.intuit.com6
- money.co.uk6
- wise.com6
- simplybusiness.co.uk5
- xero.com5
- smallbusiness.co.uk4
- tipalti.com4
- forbes.com4
- airwallex.com4
- learndirect.com4
- accountingstack.co.uk3
- capterra.co.uk3
The questions
The same questions are asked every month, in every engine.
- What is the best accounting software for a UK small business?
- Which accounting software is best for Making Tax Digital?
- What is the best accounting software for a UK sole trader?
- Which bookkeeping app would you recommend for a small UK limited company?
- What is the easiest accounting software to use in the UK?
- Which accounting software do UK accountants recommend?
How the index works, and the other industries we track.
In accounting software for uk small businesses? See where you stand.
Axiom GEO tracks your own buyer questions across six AI engines as often as daily, compares you with the competitors you choose and shows which pages the engines cite.
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