For UK dental practices · Surrey pilot, October 2026

Patients ask AI which dentist to choose. Is it naming you?

We asked ChatGPT, Gemini, Perplexity and Google AI Mode for a dentist 1,224 times across Guildford, Woking and Epsom. In each town, one practice was named in about 6 answers out of 10. The typical practice was named in about 1 in 10.

Start free for 7 days See the Surrey results

£0 today · then from £39 a month · cancel any time

Guildford#1 62%

Woking#1 61%

Epsom#1 66%

Each bar is one practice: the share of AI answers about its town that named it.

Watch

The Surrey results in 2 minutes

What we found

AI already has favourites in your town.

1 in 4: practices were named in fewer than 1 in 20 AI answers about their own town. 9 of 78 were never named.
41%: of the practices recommended for a question came from just one of the four AIs. Only 13% were named by all four.
10 of 24: treatment searches had a different winner from the town's overall #1. Ask about Invisalign and the answer changes.
89%: of AI answers cited practice websites. What your own site says is what AI repeats.

Town finder

Which practices AI names in your town

Share of AI answers about dentists in each town that named the practice, across 3 runs. The bar is the average; the brackets run from the lowest run to the highest. This shows what AI says, not clinical quality.

1
Guildford Dental Centre
59–66%
2
Woodbridge Hill Dental Practice
49–51%
3
Fairlands Dental & Implant Centre
40–46%
4
Northdene Dental Surgery
33–36%
5
Guildford Dental Practice (Dene Lodge)
29–33%
6
Tooth Club Guildford
24–32%
7
Surrey Dental Practice
24–29%
8
Waterden Dental Practice
18–25%
9
Eastgate Dental Clinic
14–19%
10
Sync Dental Guildford
11–17%

408 AI answers about Guildford · 15 Oct 2026.

Your town isn't listed yet? Start a free trial and we'll track your practice from day one.

Day one

What you'll see on day one

Start your trial and we ask four AI tools the questions patients ask about dentists in your town. Your first results are ready in about 15 minutes.

Who AI names instead of you
The practices that appear for each question, by name, and how often.
The treatments you're missing
Implants, Invisalign, cosmetic, emergency, nervous patients, NHS places and payment plans.
Whether your listings agree
Your name, phone number and hours on your website, Google and the NHS website.
Your top three fixes
Ranked by how many patient questions each one could win back.

Example report · a Woking practice

Anonymised

15%of AI answers about dentists in Woking named this practice (13–16% across 3 runs)

Biggest gap: "Cost of Invisalign in Woking": named in 0 of 12 answers. Named instead: Academy Dental Woking (8), iQ Braces & Faces (4), Goldsworth Road Dental & Implant Centre (3).
Questions with a gap: 22 of 34
Listings: Website: open until 8pm on Thursdays. Google listing: 6pm.
Top fixes: Correct Thursday hours on the Google listing
Add a dedicated Invisalign page with prices
Grow Google reviews: the practices AI names have far more

How it works

From free trial to more patients asking for you

01
Start your free trial
Pick a plan and add your practice. It takes two minutes. £0 today.
02
See your results in about 15 minutes
What four AI tools say about you, who they name instead, and your top three fixes.
03
Keep it or cancel
Your plan starts on day 8. Cancel before then and you pay nothing.

Plans

Try any plan free for 7 days

Practice

£39/month after your 7-day free trial

20 questions weekly on ChatGPT, Gemini, Perplexity and Google AI Mode
10 Google keywords tracked weekly
Practice fact sheet and accuracy checks
Google review tracking with drafted replies
Ranked fixes and schema for treatment pages
Monthly report with your logo

Start free trial

For implants, Invisalign & cosmetic

Practice Plus

£79/month after your 7-day free trial

30 questions weekly on 4 AI tools, plus Claude and the ChatGPT and Gemini apps monthly
25 Google keywords tracked weekly
Everything in Practice
Competitor share of voice and the sources AI cites
Patient questions from Reddit and Google
Content packs for treatment pages

Start free trial

Group

£249/month after your 7-day free trial

5 sites, 100 questions weekly (20 per site)
10 keywords per site, 5 locations
Everything in Practice Plus
Extra sites £45 each

Start free trial

More than 5 sites, or an agency? Growth from £500 · Professional £799 · Agency £1,499 a month + VAT. See all plans →

Practice, Practice Plus and Group prices include VAT. 7-day free trial on all three. Card needed to start; cancel before day 8 and you won't be charged.

Method

How the Surrey numbers were made

102

patient questions, 34 for each of Guildford, Woking and Epsom, covering finding a dentist, implants, Invisalign, cosmetic work, emergencies, nervous patients, families, NHS places and payment plans.

1,224

AI answers: each question asked 3 times on ChatGPT with search, Gemini with Google Search, Perplexity and Google AI Mode on 15 October 2026, through each tool's API or a data provider (Google AI Mode via DataForSEO), with a UK location.

practices from the CQC register, NHS and Google listings. Each answer was matched to practices by name, former names, address and phone number.

Who's behind it

Axiom GEO is built by AxiomAI, founded by Ian Duncan after 30 years in search marketing. It tracks how AI tools describe and recommend local businesses, checks those answers against public records, and shows owners what to fix. Built in Scotland.

FAQ

How does the free trial work?

You get the full plan free for 7 days. We take your card when you start but don't charge it. On day 8 your plan begins. Cancel from your account before then and you pay nothing.

Why do you need my card?

So your tracking carries on without a gap if you keep it. We email you 3 days before the trial ends.

Can you guarantee AI will recommend us?

No one can. AI tools decide for themselves. We show you what they say now, why other practices are named, and which changes make you easier for them to find and trust. Then we track whether it's working.

Which AI tools do you check?

ChatGPT with search, Google Gemini, Perplexity and Google AI Mode on every plan. Practice Plus and Group add Claude and the ChatGPT and Gemini apps.

Where do your facts about my practice come from?

Your own website, your Google listing, the NHS website, the CQC register and Companies House. We only flag something as a mismatch when we can show you both sources side by side.

Why does AI name some practices and not others?

Mostly because of what it can read: clear treatment pages on your own site, consistent listings, and reviews. In our Surrey data, 89% of answers cited practice websites.

Is my data shared?

No. Your report is private to you. Published town rankings only use public AI answers and never include your private report.

Can I cancel?

Yes. Cancel from your account at any time, during the trial or after. Plans are monthly with no contract.