Glossary

What is the map pack?

Also known as local pack, 3-pack, local 3-pack, Google map pack

Definition

The map pack is the block of local business listings Google shows with a map for searches with local intent, such as plumber near me. It usually lists three businesses drawn from Google Business Profile.

Key points

The map pack is Google's block of local listings shown with a map.
Google says local results are based on relevance, distance and prominence.
The same profiles, reviews and listings that help in the map pack feed local AI answers too.

What does it mean in practice?

Search for an emergency locksmith in Dundee and Google shows a map with pins and a short list of businesses. Each has its name, star rating, review count, opening hours and buttons to call or get directions. A locksmith in that list can get calls without anyone visiting its website.

Google says local results are based on relevance, distance and prominence. A complete Google Business Profile, the right categories, steady reviews and consistent details across the web all play a part. It is also called the local pack or the 3-pack.

Why does it matter for AI search?

Local AI answers tend to draw on much of the same information. Business profiles, reviews and directory listings are common sources when AI engines answer near me questions. A business that is strong in the map pack often has the material AI engines need.

It helps to track both. Rank tracking in Axiom GEO can filter by local pack and track positions down to town level in the UK. Local AI visibility runs the same prompts per country or region to show how AI answers change by place. Our guide to local SEO and AI search brings the two together.

These terms connect to the map pack.

NAP consistency, keeping your details the same on every listing.
Prominence, one of Google's three local ranking factors.
Source domain, the sites AI engines cite for local questions.
Entity, how engines recognise your business as one real thing.

Common questions

How do I get into the Google map pack?

A complete and accurate Google Business Profile is the starting point. Choose the right categories, add your services and photos, and keep hours up to date. Steady reviews, consistent details across directories and a strong local page on your site all help. Distance from the searcher is outside your control.

Does the map pack affect AI answers?

Indirectly. AI engines answering local questions often draw on the same sources, such as business profiles, reviews and directories. A business with a strong profile and consistent listings gives AI engines better material to work with. It does not guarantee a mention.

Reviewed 26 September 2026

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