Why are US clients asking their agency about AI search?
Because they are using it themselves. A Pew Research Center survey from February 2026 found 49% of US adults use AI chatbots, and 44% have used ChatGPT. So the owner of a roofing company or a law firm types their own trade into ChatGPT, sees three rivals named, and emails you.
Google is part of it too. Alphabet says AI Mode passed 1 billion monthly active users and has been merged with AI Overviews into one Search experience. On queries with an AI Overview, Seer Interactive found organic click-through fell 61%. Brands cited in the overview earned 35% higher organic click-through than brands that were not.
A retainer that reports rankings and traffic alone now misses part of the picture. Many clients want to know whether they are named, what is said about them and who is named instead.
What should agencies look for in generative engine optimization software?
The same things you want from any agency tool, plus a few that matter more for AI answers.
- Tracking you can explain. Clients will ask how you know. You need stored answers, the pages each engine cited and trends over many runs.
- Clients kept apart. Every client needs its own space, its own logins and its own reports.
- SEO in the same place. Much GEO and AEO work overlaps with SEO, so splitting them across tools doubles the admin.
- Reports clients read. White label, re-checked and short enough to get through.
- Costs you can pass on. You need to know what each client's tracking costs before you price the retainer.
What does Axiom GEO give an agency?
One login that covers finding, fixing and reporting for every client on your books.
- Tracking. AI visibility tracking runs each client's prompts on a schedule. Competitor share of voice shows who is named instead, and how often each rival is recommended.
- Sources. ChatGPT, Perplexity and Gemini search the web and name the pages they used. Claude is asked without web search, which shows how the model itself sees the brand.
- Accuracy. Answer accuracy checks each answer against an approved fact sheet. Wrong details are grouped into issues with a suggested fix.
- Google. The AI Overviews tracker checks whether an overview shows for each keyword and who it cites. Rank tracking, reviews, listings and links sit in the same login.
- Delivery. Work holds tasks, evidence, checklists and client sign-off.
Each client has its own workspace, kept apart at the database level. Staff logins can move between workspaces. Client logins see only their own.
How do white label reports and client logins work?
Reports go out as a monthly PDF and a weekly digest email, with the client's logo on them. You build the report, add your own recommendations and send it. Before it goes, automated claim checks re-check the numbers against the data.
Client reports can also include a video summary, with a quality check on every scene. Share links are private tokens and marked noindex, so a report does not turn up in Google.
Staff can keep answer accuracy hidden from client users until they turn it on. That helps when the first check finds a lot of wrong details and you want to plan the fixes before the client sees them.
How do you add GEO and AEO to an SEO retainer?
Take a made-up agency in Austin with eight SEO retainers, mostly HVAC companies and personal injury firms. It might add a prompt set for each client, such as "best AC repair in Round Rock" or "car accident lawyer near me". Then it folds a short monthly routine into the work it already does.
- Review the runs. Check visibility, share of voice and which rivals moved.
- Check accuracy. Look at new wrong details, where they came from and which are now fixed.
- Pick the work. Send the most useful issues and content opportunities to Work as tasks.
- Deliver. Write, fix and publish, with client sign-off where needed.
- Refresh prompts. Add gaps from prompt suggestions and, on Premium, QA Finder questions.
- Report. Build the monthly report and add your recommendations.
Our guide on how to offer GEO services covers packaging and pricing the service.
How do you prove the retainer is working?
When a task in Work is linked to an accuracy issue, a prompt or a page, the platform records a baseline. Later it measures whether the issue cleared, visibility rose, the page got cited or clicks rose.
It helps to be straight with clients about limits. AI answers vary from run to run, and tracking is a sample. No one can guarantee a mention. What you can show is a record of what was done and what moved.
Which plan fits a US agency?
It depends on how many clients you run AI search for. Plans are billed in pounds sterling (GBP).
| Plan | Price per month (GBP) | Clients | Engines and extras |
|---|---|---|---|
| Professional | £799 | Up to 3 | ChatGPT, Claude, Gemini and Perplexity, with answer accuracy |
| Premium | £1,499 | Up to 10 | All four engines, answer accuracy, QA Finder and content rewrites |
| Enterprise | Custom | Up to 100 | For larger client books |
Every action has a published credit price, and a credit is one British penny. A Perplexity query costs 20 credits, Gemini 24, Claude 32 and ChatGPT 40. The US pricing page shows an approximate dollar figure at the current exchange rate. Axiom GEO is run from the UK and works for US brands and agencies, and the US overview has more.